Collection 2000 is a well known high street brand which stands for fashionable, fun, quirky and affordable make-up. With a broad consumer base of younger and older women, maintaining brand recognition, whilst also attracting new consumers, is considered key to the continued success of the brand. Collection 2000 is passionate about fashion and makeup making sure cosmetics are colourful, bright and essential. Contemporary looks at a price, including evening makeup, fashion makeup, glitter makeup, makeup essential and make up tips for teens that everyone can afford.   The Collection 2000 girl is creative, confident and colourful. She has flair and an eye for the latest fashion and beauty trends. Collection 2000 make-up is a form of creative expression that makes you feel good.